Mirella

Mirella is an Athens -based women’s ready-to-wear collection.  The brand is an essential truth combined with visual boldness, directs the future aesthetic into the eternal now. A Mirella woman is strong, sophisticated and adventurous. brand about the act of getting dressed.
Mirella is a brand about the act of getting dressed. A partner of your body. 

 

The project.

For this project, I've made the brand identity, merchandise, and eShop.
The visual identity relies heavily upon a bold shape, pulled from the designs of actual clothes. Τriangle is a shape witch identified in the initial letter (M) of the name as it is a shape used as a form in clothes.

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Merchandise.

merchmerch

 

eShop

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